The Journal

Vendor Spotlight: Events by Sofia

May 19, 2020

Photographed by Hannah Forsberg

Tell us a little about yourself and how you became a wedding planner

I was born in Mexico City, but have since moved about a dozen times. I attended Rice University in Houston, TX and majored in International Relations. Not exactly wedding related…but some aspects definitely come in handy! After planning my own “Mexican-Jewish fiesta” wedding, Events by Sofia was born. Since 2014, I reside in Atlanta, GA with my husband and two children. A few favorite things (other than planning): tulips, oreos, public speaking and Shakira! 

Why do couples need a wedding planner? What benefits do they bring on a wedding day?

I think that if the budget allows, everyone could benefit from having a wedding planner. There are so many details that go into a planning a wedding and it is very hard to keep track of it all, especially when you are the actual ones getting married and dealing with all of the emotions behind the day as well. The benefit of a planner is peace of mind. You know that an experienced, equipped person is overseeing that all goes smoothly, so that you and your loved ones can relax and enjoy an amazing day. 

What made you want to become an event planner/designer?

Planning just runs in my blood. Even when I don’t want to plan, I just can’t help it! In 2010, I was living in Washington, DC and was planning events for an international non-profit. During that time, I also planned my own wedding and while I love all types of planning, I really fell in love with social events. One of my passions are multi-cultural events, where we can bring together two cultures, religions or customs and create a celebration that is unique and personal to the couple. 

What is the difference between full and month-of planning?

Full planning is wedding assistance from start to finish. It is ideal for couples who want to leave the majority of the planning and design details to a professional. You work together every step of the way, from budget allocation to contract negotiations to vendor selections. 
Month-of planning (or sometimes referred to as day-of) on the other hand, usually begins about 4-6 weeks before the wedding. It is best suited for couples who want to handle the bulk of the planning themselves, but need an expert in the final weeks to help tie up loose ends and ensure everything runs smoothly on the day of the wedding. 

What would you say is the heart behind your business?

Developing relationships has always been something I value deeply. My goal is to create a partnership with clients, where they feel supported, heard and encouraged. Not only do I want to help plan a wedding that is perfect for them, but also be a person who they trust and appreciate. The same goes for vendors, I have been so lucky to work with kind and talented professionals, who are also striving to serve their clients in the same way. 

What is one piece of advice you would give to future brides in regards to planning their wedding day?

Have fun with wedding planning! There are times when it can be stressful, I’m not going to lie, but overall it’s such an incredibly special and unique time. If you want personalized napkins with your dog sketched onto them, do it. If you want late night tacos, let’s order them. If you want mariachis to surprise guests, let’s hire them. Don’t forget what the day is about – you are celebrating your love in front of all of your closest friends and family. It doesn’t get much better than that! 

Where is the best place to connect with you?

Any of my social media outlets or on my website is great!

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